"Girlfriend – Man Trap" Case study for Random House by Colenso BBDO

Girlfriend. Random house has published a step-by-step guide that helps you get the man you want – 150 ideas for dates, conversation and fun. You can diet, wax and workout. You can be the perfect date. You can learn all about how men work, what they are looking for in a relationship, and how to make sure the man you want sees you. Or, you could just trap the guy using a sixpack of beer as bait.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Nick Worthington – Executive Creative Director
Jonathan McMahon – Copywriter / Art Director
Lisa Fedyszyn – Art Director / Copywriter
Kevin Hyde _ Retoucher
Gabrielle Buckle – Agency Producer
Account Executive: Krystel Houghton
Account Director: Scott Coldham