Forest Stewardship Council: "TREE DRAWINGS" Design & Branding by Jung Von Matt

Name	Position	Company
Joachim Silber	Creative Director	Jung Von Matt
Michael Ohanian	Creative Director	Jung Von Matt
Tim Knowles	Creative Director
Thomas Lupo	Graphic Designer	Jung Von Matt
Drawn By Larch, Pine And Oak
Lennart Frank	Copywriter	Jung Von Matt
Judith Holzaepfel	Account Executive	Jung Von Matt

To develop an attention-getting promotion for the forest stewardship council that demonstrates the value of protecting trees, and that attracts new supporters. Not by using nicely-shot images of forests, but in a different way - one with a little more depth. The one we chose? To show a completely new side of this form of life, by letting the trees "speak", in the form of works of art. What we did was to add pencils to the tree's branches. When they moved in the wind, unique works of art were created. These fascinating pictures were displayed and sent to potential supporters.