Type of entry: Brand & Identity Experience
Category: Consumer Services
Advertiser: VÅRDAPOTEKET I NORDEN
Product/Service: PHARMACY
Agency: STOCKHOLM DESIGN LAB Stockholm, SWEDEN
Advertiser VÅRDAPOTEKET I NORDEN
Product PHARMACY
Entrant STOCKHOLM DESIGN LAB Stockholm, SWEDEN
Type of Entry: Brand & Identity Experience
Category: Consumer Services
Title: VÅRDAPOTEKET
Advertiser/Client: VÅRDAPOTEKET I NORDEN
Product/Service: PHARMACY
Entrant Company: STOCKHOLM DESIGN LAB Stockholm, SWEDEN
DM/Advertising Agency: STOCKHOLM DESIGN LAB Stockholm, SWEDEN
Creative Director: Björn Kusoffsky (Stockholm Design Lab)
Art Director: Nina Granath (Stockholm Design Lab)
Strategist/Account Director: Linn Eklund (Stockholm Design Lab)
Illustrator: Kari Modén (Kari Modén Illustration)
Production Manager: Camilla Nilsson (Stockholm Design Lab)
Graphic Designer: Lisa Fleck (Stockholm Design Lab)
Urban Design: Erikjarlöv (Architect)
Urban Design: Anders Ohlin (Architect)
Brief Explanation
The challenge throughout the project had to do with balance. In particular the balance between being a commercial operator and a trustworthy pharmacy chain. There was also the balance between sickness and health. People come into pharmacies in all states of mind and for many different reasons to a hospital, it was important to be humble but also to create a positive environment.
Compared to other pharmacies, the main target groups of Vårdapoteket are unique and consist primarily of patients and hospital personnel: 2 very different groups, which we also had to balance in the project.
Describe the brief from the client
Vårdapoteket is a Swedish pharmacy chain. We were asked to update their identity and create a graphic toolbox that stands out and distinguish itself from other chains. Due to Vårdapoteket's unique placement in hospitals and other care related locations, there is a natural connection to health. Therefore, it was of importance to create a fresh oasis in a medical environment.
Describe the creative solution to the brief/objective.
It was important to add things that made the identity softer, more personal, more positive and also could reminiscent of something you long for in hospitals: home. Therefore, we created a strong and decorative toolbox with the inspiration taken from the human body. Organs, patterns and a strong and positive colour palette became central in both the identity and the in-store environment.
Describe the results in as much detail as possible.
Sales increased by 30% after the launch in Autumn 2011.
The Design & Branding titled VÅRDAPOTEKET was done by Stockholm Design Lab advertising agency for product: Pharmacy (brand: VARDAPOTEKET I NORDEN) in Sweden. It was released in the Jun 2012.
Design & Branding, Case study