Crest Toothpaste: "Prenup" Design & Branding by Saatchi & Saatchi, New York

Advertiser: PROCTER & GAMBLE
Product/Service: CREST TOOTHPASTE
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Gerry Graf
Creative Director: Kerry Keenan, Alison Gragnano
Copywriter: Nathan Frank
Art Director: Dan Lucey
Agency Producer: Colin Pearsall, Maura Hurley
Account Supervisor: Mollie Rosen, Christina Montero, Janet Thompson
Production Company, City: STATION FILM, New York
Country: USA
Producer: Tom Rossano
Director: Harold Einstein
Editor: Ian Mackenzie/Mackenzie Cutler, NY
Sound Design/Arrangement: Mark Healy
Synopsis A smiling demolition man talks to children about his job.