D&AD IN BOOK AND NOMINATION AWARDS: "D&AD IN BOOK AND NOMINATION AWARDS" Design & Branding by Turner Duckworth: London & San Francisco

Type of entry: Graphic Design & Design Crafts
Category: Promotional Item Design
Advertiser: D&AD
Product/Service: D&AD IN BOOK AND NOMINATION AWARDS
Agency: TURNER DUCKWORTH London, UNITED KINGDOM
Advertiser D&AD
Product D&AD IN BOOK AND NOMINATION AWARDS
Entrant TURNER DUCKWORTH London, UNITED KINGDOM
Type of Entry: Graphic Design & Design Crafts
Category: Promotional Item Design
Title: D&AD IN BOOK AND NOMINATION AWARDS
Advertiser/Client: D&AD
Product/Service: D&AD IN BOOK AND NOMINATION AWARDS
Entrant Company: TURNER DUCKWORTH London, UNITED KINGDOM
DM/Advertising Agency: TURNER DUCKWORTH London, UNITED KINGDOM
2nd DM/Advertising Agency: TURNER DUCKWORTH San Francisco, USA
Creative Director: Bruce Duckworth (Turner Duckworth: London & San Francisco)
Creative Director: David Turner (Turner Duckworth: London & San Francisco)
Designer: Paula Talford (Turner Duckworth: London & San Francisco)
Designer: Miles Marshall (Turner Duckworth: London & San Francisco)
Retoucher: Peter Ruane ()
Brief Explanation
The Slices were designed to replace the existing certificates.
Describe the brief from the client
D&AD tasked us to create trophies for both the In Book and Nomination awards. The Slices needed to reflect the achievement each award represents without diluting the value of the coveted Yellow Pencil.


Describe the creative solution to the brief/objective.

The shape and proportions are exactly the same as the Pencils. The hexagonal shape of both awards has the same footprint as the Pencil. The Slices use the iconic D&AD yellow and are made from wood. Presentation book boxes were created to hold and display the Slices. The box design echoes the D&AD annual and is an effective way to showcase each award. The unique and special awards that are destined to line the shelves of the world’s top creatives.


Describe the results in as much detail as possible.

N/A