DESIGN INDABA 13: "DESIGN INDABA SPEAKER INTROS" Design & Branding by The Jupiter Drawing Room South Africa

Category: Broadcast Design & Graphics
Advertiser: INTERACTIVE AFRICA
Product/Service: DESIGN INDABA 13
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Date of First Appearance: Feb 28 2010 12:00AM
Entrant Company: THE JUPITER DRAWING ROOM (SOUTH AFRICA), Cape Town, SOUTH AFRICA
Executive Creative Director: Ross Chowles (The Jupiter Drawing Room South Africa)
Creative Director - Design: Joanne Thomas (The Jupiter Drawing Room South Africa)
Creative Director: Livio Tronchin (The Jupiter Drawing Room South Africa)
Design Group Head: Brandt Botes (The Jupiter Drawing Room South Africa)
Designer: Alex Hayn (The Jupiter Drawing Room South Africa)
Copywriter: Annabel Slingsby (The Jupiter Drawing Room South Africa)
Media placement: Tbc - Mailing - 24 February 2010

Describe the challenges and key objectives
With 42 speakers talking over just three days, we were met with the challenge of keeping the introductions entertaining, yet consistently in line with our single concept, the ‘Creative Playing Field’.

Describe the brief from the client
Design Indaba is an annual international design conference and expo that aims to push creative industries to new heights. Design gurus from all over the world gather at the event. Tasked to develop this year’s concept, we were inspired by the World Cup and the idea that, like sports, creativity deserves its due. Design Indaba 2010 welcomed delegates to the ‘Creative Playing Field’. Conference speakers became the international touring team and a nationwide search was launched for a local national creative team. In keeping with this concept we needed to create speaker introductory AVs.

Describe how you arrived at the final design
Capturing big game emotion and festivity, the introductions took on the appearance of football card stunts. The speakers’ nationality, countries’ flag and full name wiped on to the accompaniment of stadium sound effects. Incredibly detailed, each introduction was animated realistically, allowing for human error to creep in, with an upside down or skew card here and there.

Give some indication of how successful the outcome was in the market
Social media, blogs and websites around the world praised the conference and intros alike, with the intros receiving mention on noted websites such as Cool hunting, Design Week, Business Week, and Mail & Guardian among others.