"POWER LEAKAGE" Design & Branding for Energy Provider by Jung Von Matt/elbe Gmbh

Type of entry: Environmental Design
Category: Environmental Design: Semi-Permanent
Advertiser: RWE
Product/Service: ENERGY PROVIDER
Agency: JUNG von MATT Hamburg, GERMANY
Executive Creative Director: Sascha Hanke (Jung von Matt)
Executive Creative Director: Wolf Heumann (Jung von Matt)
Creative Director: Tobias Grimm (Jung von Matt)
Creative Director: Jens Pfau (Jung von Matt)
Art Director: Arne Weitkaemper (Jung von Matt)
Graphic Design: Benjamin Busse (Jung von Matt)
Graphic Design: Julia Stoffer (Jung von Matt)
Artist: Markus Hofer (Jung von Matt)
Artbuying: Bettina Zschirnt (Jung von Matt)
Copywriter: Rudolf Ruessmann (Jung von Matt)
Account Manager: Carl-Christian Berge (Jung von Matt)
Account Assistent: Nina Ziebell (Jung von Matt)
Brief Explanation:
Together with an austrian artist, we created a series of 'leaking' power-outlets to show that energy is wasted every second and everywhere.
Describe the brief from the client:
Get people's attention on the regardless waste of energy.
Description of how you arrived at the final design:
To illustrate the flow of electricity, we had the idea to show this in the form of leaking power outlets in various shapes and colours.
Indication of how successful the outcome was in the market:
The installation of the RWE Tower encouraged visitors to think about their own consumption.