Entrant: Scholz & Friends, Hamburg
Felix Jud Publisher & Bookstore
"The Bookmark Promotion"
Corporate Name of Client: Felix Jud GmbH & Co. KG
Agency Account Director: Beate Jeska
Agency: Scholz & Friends
Executive Creative Directors: Matthias Schmidt/Stefan Setzkorn
Creative Directors: Suze Barrett/Dennis Lueck
Copywriter: Vicky Jacob-Ebbinghaus
Art Director: Joanna Broda
Graphic Designer: Katharina Uelsberg
Illustrators: R. Bluemel/K. Gschwendtner/
G. Goppel/A. Ventura/C. Segovia/P. Posti/T. Berning/2Agenten
Basic description of the project:
In order to give people a glimpse into the world of the classics, four individual bookmarks were designed for selected novels from the series. When placed inside the book together, they create a type of diorama, vividly depicting an important scene from the story. The four bookmarks guaranteed maximum attention right at the POS and breathed new life into the classics genre, thanks to their fresh and modern design.
The Design & Branding titled The Bookmark Promotion was done by Scholz & Friends advertising agency for brand: Felix Jud & Co. in no country. It was released in the Sep 2010.