Advertiser: SÃO PAULO ALPARGATAS
Date of First Appearance: Apr 30 2010 12:00AM
Entrant Company: ALMAPBBDO, São Paulo, BRAZIL
Executive Creative Director and Art Director: Marcello Serpa (AlmapBBDO)
Creative Director and Art Director: Luiz Sanches (AlmapBBDO)
Art Director: Julio Andery (AlmapBBDO)
Copywriter: Sophie Schoenburg (AlmapBBDO)
Planner: Cintia Gonçalves (AlmapBBDO)
Advertiser's Supervisor: Carla Schmitzberger (AlmapBBDO)
Illustrator: Daniel Moreno (AlmapBBDO)
Illustrator: Jose Cortizo Jr (AlmapBBDO)
Media placement: Press - Magazines - 30 April 2010
Describe the challenges and key objectives
It has been put together the fact that Havaianas was born in the age of 60's and that the same age had as many colours as Havaianas does.
Describe the brief from the client
The brief was about Havaianas' anniversary and in the ad, there should be not only a good ad talking about havaianas' originality, but also the brand's history
Describe how you arrived at the final design
The ad was made based on 60's drawings and the copywriting was based on Havaianas' originality.
Give some indication of how successful the outcome was in the market
The advertising became a great piece full of colors which has attracted the public who didn't know how old the brand Havaianas was.
The Design & Branding titled HAVAIANAS PSYCHEDELICS was done by Almapbbdo, Sao Paulo advertising agency for product: Havaianas Footwear (brand: Havaianas) in Brazil. It was released in the Apr 2010.