Havaianas: "SPFW INVITATION" Design & Branding by ALMAPBBDO

Type of Entry: Corporate or Brand Identity
Category: Flyers, Tickets, Invitations & Cards
Title: SPFW INVITATION TO HAVAIANAS
Advertiser/Client: SÃO PAULO ALPARGATAS
Product/Service: HAVAIANAS FOOTWEAR
Entrant Company: ALMAPBBDO São Paulo, BRAZIL
Design/Advertising Agency: ALMAPBBDO São Paulo, BRAZIL
Creative Credits
Name Company Position
Marcello Serpa Almapbbdo Executive Creative Director
Marcus Sulzbacher Almapbbdo Creative Director
Eric Benitez Almapbbdo Art Director
Details
Brief Explanation:
Making an Invitation to the Havaianas Lounge at São Paulo fashion week, based on a tribute to the 100th anniversary of Japanese immigration, their theme.
Describe the brief from the client:
The need to make something to call attention to Havaianas inside São Paulo Fashion Week, that would also fit with the theme.
Description of how you arrived at the final design:
The invitation was printed on Japanese paper. The use of the tattoo was mandatory to enter the lounge (picture 1). On the invitation envelope it read in Japanese: 'São Paulo fashion week, Havaianas, we love you.'
Indication of how successful the outcome was in the market:
More visitation from consumers on Havaianas' stands and in stores.