Category: ii. Core FMCG
Advertiser: GP LITHIUM BATTERY
Agency: HANTANG COMMUNICATIONS GROUP
Date of First Appearance: Mar 2 2011
Entrant Company: HANTANG COMMUNICATIONS GROUP, Shanghai, CHINA
Executive Creative Director: Wayne Huang
Creative Director: Eden Cheng
Art Director: Joy Huang
Illustrator: Ru Zhang
Copywriter: Kurt Yang
Media placement: Packaging - Supermarket - 2 March 2011
Describe the brief from the client
Marsell requested for an innovative packaging design for its battery product.
Describe the challenges and key objectives
Deliver the key message "Ultimate Powerplay" to consumers by the packaging. Increase brand awareness among young consumers.
Describe how you arrived at the final design
We came up with the idea to make it look like Superman's body. When the package is torn open, people "discover" that the secret source of power hidden inside Superman is in fact Marsell batteries.
Give some indication of how successful the outcome was in the market
The sales volume of Marsell has increased. This has been proven to be a wonderful idea, and liked by young consumers.
The Design & Branding titled SUPERMAN was done by Hantang Communications Group advertising agency for product: LITHIUM BATTERY (brand: Gp Batteries) in China. It was released in the Mar 2011.