Product/Service: MEDIMIX SOAP
Agency: CREATIVELAND ASIA
Date of First Appearance: Mar 31 2010 12:00AM
Entrant Company: CREATIVELAND ASIA, Mumbai , INDIA
Chairman and Chief Creative Officer/Copywriter: Sajan Raj Kurup (Creativeland Asia)
Executive Creative Director: Vikram Gaikwad (Creativeland Asia)
Copywriter/Creative Director: Anu Joseph (Creativeland Asia)
Art Director: Shirin Johari (Creativeland Asia)
Handcraftsman: M.S. Sawant
Copywriter: Sajan Raj Kurup (Creativeland Asia)
Account Executive: Hiral Vasani (Creativeland Asia)
Account Executive: Parineeta Gopal (Creativeland Asia)
Production: Prakash Mohite (Creativeland Asia)
Photographer: Prateeksh Mehra
Media placement: Posters - International Trade Fairs - 31-03-2010
Describe the challenges and key objectives
Enriched with natural herbal extracts, Medimix is the world’s best selling ayurvedic soap. But with the increasing presence of competitors with huge corporate backing in the ayurvedic space, we realised that our differentiating factor was that Medimix is handmade. Our challenge was to create a poster campaign that would highlight this positioning in unique way.
Describe the brief from the client
To illustrate that the world’s best selling herbal ayurvedic soap, is in fact, made by hand.
Describe how you arrived at the final design
Handmade posters for a handmade soap. The thought was simple. The execution wasn’t. Just like in Medimix, only nature went into creating these posters.
Give some indication of how successful the outcome was in the market
Product enquiries at international trade fairs went up significantly. The audio – visual that illustrated how painstakingly these posters were created drew a lot of attention.
The Design & Branding titled HANDMADE HERBAL POSTERS was done by Creativeland Asia advertising agency for brand: MEDIMIX in India. It was released in the Mar 2010.