Mineral Water: "VOLVIC INTERNATIONAL NEW WORLDWIDE BRANDING" Design & Branding by Team Creatif

Category: Non-Alcoholic Drinks
Advertiser: DANONE GROUP
Product/Service: MINERAL WATER AND AQUADRINKS
Agency: TEAM CREATIF
Date of First Appearance: Dec 15 2009 12:00AM
Entrant Company: TEAM CREATIF, Paris, FRANCE
Chief Executive Officer: Vitale Rotta Sylvia (Team Creatif)
Senior Account Manager: Buffet Elodie (Team Creatif)
Senior Account Manager: Gosset Charlotte (Team Creatif)
Senior Designer: Ribouc Camille (Team Creatif)
Junior Designer: Bouffier Fanny (Team Creatif)
Account Manager: Chatti Imene (Team Creatif)
Director - Overlay Volvic: Aurbach Bettina (Danone Group)
Director - Overlay Volvic: Dussart Natahalie (Danone Group)
Overlay Volvic: Pin Florence (Danone Group)
Overlay Volvic: Molinier Anne (Danone Group)
DDirector General Danone Eaux France & Overlay Volvic: Penchienati Bosetta Veronique (Danone Group)
Media placement: Range Packaging - Supermaket - 15/12/2009

Describe the challenges and key objectives
The main challenges were to: - Define a transversal Design successful for all countries. - Translate the new positionig of the Brand: Deep Hydratation.

Describe the brief from the client
A Volvic Global Identity not really been respected in the world, not delivering a clear positioning. The brief was to create a new International and unique Identity for the Volvic Brand, for the world.

Describe how you arrived at the final design
To express the Deep hydratation new positioning, we created a new water icon representing the replenishment natural cycle of water. To express the Power of Nature, beneficial minerals, and the unique origin of the french Volcano, we created a new and unique colour branding, the Volvic Green.

Give some indication of how successful the outcome was in the market
Great successful results of test for France and UK