Category: Non-Alcoholic Drinks
Advertiser: DANONE GROUP
Product/Service: MINERAL WATER AND AQUADRINKS
Agency: TEAM CREATIF
Date of First Appearance: Dec 15 2009 12:00AM
Entrant Company: TEAM CREATIF, Paris, FRANCE
Chief Executive Officer: Vitale Rotta Sylvia (Team Creatif)
Senior Account Manager: Buffet Elodie (Team Creatif)
Senior Account Manager: Gosset Charlotte (Team Creatif)
Senior Designer: Ribouc Camille (Team Creatif)
Junior Designer: Bouffier Fanny (Team Creatif)
Account Manager: Chatti Imene (Team Creatif)
Director - Overlay Volvic: Aurbach Bettina (Danone Group)
Director - Overlay Volvic: Dussart Natahalie (Danone Group)
Overlay Volvic: Pin Florence (Danone Group)
Overlay Volvic: Molinier Anne (Danone Group)
DDirector General Danone Eaux France & Overlay Volvic: Penchienati Bosetta Veronique (Danone Group)
Media placement: Range Packaging - Supermaket - 15/12/2009
Describe the challenges and key objectives
The main challenges were to:
- Define a transversal Design successful for all countries.
- Translate the new positionig of the Brand: Deep Hydratation.
Describe the brief from the client
A Volvic Global Identity not really been respected in the world, not delivering a clear positioning.
The brief was to create a new International and unique Identity for the Volvic Brand, for the world.
Describe how you arrived at the final design
To express the Deep hydratation new positioning, we created a new water icon representing the replenishment natural cycle of water.
To express the Power of Nature, beneficial minerals, and the unique origin of the french Volcano, we created a new and unique colour branding, the Volvic Green.
Give some indication of how successful the outcome was in the market
Great successful results of test for France and UK
The Design & Branding titled VOLVIC INTERNATIONAL NEW WORLDWIDE BRANDING was done by Team Creatif advertising agency for product: Mineral Water (brand: Volvic) in France. It was released in the Dec 2009.