Title: FOOTBALL REFEREE NAME CARD
Advertiser/Client: MR. CHAIYA MAHAPAB
Design/Advertising Agency: McCANN WORLDGROUP THAILAND Bangkok, THAILAND
Martin Lee McCann Worldgroup (Thailand) Ltd. Chief Creative Officer
Chinnawut Awakul McCann Worldgroup (Thailand) Ltd. Creative Director, Art Director
Napapatch Kantasil McCann Worldgroup (Thailand) Ltd. Copywriter
Anuwat Nitipanont McCann Worldgroup (Thailand) Ltd. Art Director, Typographer, Designer
How could we create a name card that instantly communicates Mr.Mahapab's profession and becomes a talking point amongst his colleagues, peers and professionals in the Thai Football League.
Describe the brief from the client:
To create a distinctive name card for Mr.Chaiya Mahapab (Referee for the year - Thailand Premier League 2009), a FIFA Referee and Football Associate of Thailand Referee.
Description of how you arrived at the final design:
We looked at all imagery of football and finally concluded that the simplest communication for referees was something they used in their 90 minutes on the field - the yellow and red cards.
Indication of how successful the outcome was in the market:
The name card became well recognised and a collectors item amongst football fans - I've just got a red card from K.Chaiya" was one of the statements that appeared in the press and on football blogs.
The Design & Branding titled FOOTBALL REFEREE BUSINESS CARD was done by Mccann Worldgroup advertising agency for brand: Mr. Chaiya Mahapab in Thailand. It was released in the Sep 2010.