Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: ZAPPING/M&C SAATCHI
Product/Service: NEW AGENCY BROCHURE
Agency: ZAPPING/M&C SAATCHI
Date of First Appearance: Sep 1 2010
Entrant Company: ZAPPING/M&C SAATCHI, Madrid, SPAIN
Creative Executive Director/Art Director: Urs Frick (Zapping / M&C Saatchi)
Creative Executive Director/Art Director: Uschi Henkes (Zapping / M&C Saatchi)
Creative Executive Director/Writer: Manolo Moreno (Zapping / M&C Saatchi)
Writer: Jorge Campaña (Zapping / M&C Saatchi)
Graphic Designer: Kiko Argomaniz (Zapping / M&C Saatchi)
Media placement: Self Promotion - Different Places - September 2010
Describe the brief from the client
On this occastion, we were the client. We have turned into something more than a simple agency, something bigger but still able to adapt to the new trends in advertising - The Zapping Village. Seven independent businesses working side by side, brain by brain, in the same place.
We had to create a mailing to send to all our clients (current and future) and to people in the industry in general informing them of our new positioning.
Describe the challenges and key objectives
Our objective: to create a brochure allowing people to get to know our new philosophy and corporative image, but that also represented our values from forever: the appreciation of good design and for elegant and direct communications.
The challenge: to create a piece attractive enough, so that anyone who received it, would feel an impulse to interact with it.
Describe how you arrived at the final design
The symbol of the Zapping Village is a house (well, seven houses), each one a different colour and each one representing a different business area. And so what better plan than to create a mailing in the form of a large house with all the other little houses inside, all our business areas together? And so this is what we did, one mailing representing the one roof under which we all work, with seven separate mailings within, just like us. A modular mailing, a mailing that was in reality, seven; a mailing representing exactly our new formation.
Give some indication of how successful the outcome was in the market
This brochure we caused a large impact with huge repercussions in the media; in the press and in advertising and business media. The creation of the Zapping Village appeared a lot, the partners were interviewed by the media and in some it was presented as news of the week. Uschi Henkes was even considered as one of the 22 most influential female creative directors in the world. On the other hand, the piece, as a work of design appeared in various design media and seminars both off and online and thanks to this piece, and The Zapping Village was contacted by nine clients who had received the piece and won four new accounts.
The Design & Branding titled THE ZAPPING VILLAGE BROCHURE was done by M&C Saatchi Madrid advertising agency for product: NEW AGENCY BROCHURE (brand: ZAPPING/M&C SAATCHI) in Spain. It was released in the Sep 2010.