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Omo Ads & Commercials Archive › Omo Design & Branding

Omo Laundry Detergent: "Roboboy (Dirt is good!)" Design & Branding by Bartle Bogle Hegarty

Omo Laundry Detergent: "Roboboy (Dirt is good!)" Design & Branding by Bartle Bogle Hegarty

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Advertiser:	Unilever
Brand name:	Omo
Product:	Omo Laundry Detergent
Agency:	Bartle Bogle Hegarty
Country:	United Kingdom
Category:	Detergents
Released:	February 2008
	Credits & Description: Dirt is good! Although it might sound strange for a laundry brand like OMO to say this, Unilever believe, that this type of dirt is good: it's an important part of a child's development. Brand: Omo (Persil) Advertiser: UNILEVER Product/Service: OMO LAUNDRY DETERGENT Advertising Agency, City: BBH, London Country: UNITED KINGDOM Advertising Agency, City: BBH, London Country: UNITED KINGDOM Executive Creative Director: John O'Keeffe Copywriter: Alex Grieve Art Director: Adrian Rossi Agency Producer: Helen Powlette Account Supervisor: Laura Ward-Ongley Advertiser's Supervisor: Global DIG Vice President: Aline Santos Production Company, City: BIKINI, London Country: UNITED KINGDOM Producer: Dominic Wilcox Director: Philippe Andre D.O.P/Lighting Cameraman: Julien Whatley Editor: Rich Orrick/Work Music - Artist/Title: Rachael Portman/"Roboboy" Sound Design/Arrangement: Aaron Reynolds (Wave) Post Production: The Mill Animation: The Mill Synopsis Roboboy is magically brought to life by dirt. As he starts to play and discover the world he gets dirty, and the more dirty he gets, the more he becomes like a child. Finally, Roboboy's greatest wish comes true. He becomes a real boy. Dirt is good, because only by being allowed to get dirty and experience the world can a child truly become a child. The Design & Branding titled Roboboy (Dirt is good!) was done by Bartle Bogle Hegarty advertising agency for product: Omo Laundry Detergent (brand: Omo) in United Kingdom. It was released in the Feb 2008. Show all credits

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