Organ Donation: "ORGAN DONATION" Design & Branding by DDB Dubai

Advertiser COMMITTEE OF ORGAN DONATION IN LEBANON
Product ORGAN DONATION
Entrant DDB Dubai, UNITED ARAB EMIRATES
Type of Entry: Design
Category: Corporate Identity Schemes
Title: ORGAN DONATION
Advertiser/Client: COMMITTEE OF ORGAN DONATION IN LEBANON
Product/Service: ORGAN DONATION
Entrant Company: DDB Dubai, UNITED ARAB EMIRATES
Design/Advertising Agency: DDB Dubai, UNITED ARAB EMIRATES
Creative Credits
Name Company Position
Kartik Aiyar DDB Dubai Creative Director
Makarand Patil DDB Dubai Creative Director
Kartik Aiyar DDB Dubai Copywriter
Makarand Patil DDB Dubai Art Director
Shehzad Yunus DDB Dubai Executive Creative Director
Hala Seif DDB Dubai Account Supervisor
Dr. Randa Haddad AUBMC, Lebanon Lecturer
Brief Explanation:
Organ donation is something that people are very sensitive about. Though pledging an organ of a deceased relative or family member is a charitable gesture, not many people are comfortable with the idea. So whatever we designed had to strike an emotional chord and subtly prompt people to open up to the idea. More importantly, since it's our only tool of communication, the design had to instantly convey the message of Organ donation.
Describe the brief from the client:
To design the corporate identity for an organ donation initiative, while keeping in mind the sensitivity of the subject.
Description of how you arrived at the final design:
When you pledge an organ, you gift someone a new life. We simply brought this insight to life through our design.
Indication of how successful the outcome was in the market:
The organ donation initiative has just kicked off and the response to the corporate identity has been encouraging. The simple representation of organ donation through the message of 'gifting' has been noticed by people and well appreciated.