R.I.S.K COMPANY: "BORDERLESS CALENDAR" Design & Branding by JEYKHUN IMANOV STUDIO

Category: Calendars
Advertiser: R.I.S.K COMPANY
Product/Service: R.I.S.K COMPANY
Agency: JEYKHUN IMANOV STUDIO
Date of First Appearance: Dec 25 2009 12:00AM
Entrant Company: JEYKHUN IMANOV STUDIO, Baku, AZERBAIJAN
Art Director/Designer: Jeykhun Imanov (Jeykhun Imanov Studio)
Designer: Ruslan Fazlulov (Jeykhun Imanov Studio)
Prepress Engineer: Javan Azizov (Jeykhun Imanov Studio)
Media placement: Corporate Calendar - 1000 Mailings Distributed To The Target Audience - December 2009

Describe the challenges and key objectives
The objective is to combine features of the countries, where RISK carries out operations and to convey the magnitude and scale of the company. The challenge is to achieve this in an original and innovative way.

Describe the brief from the client
RISK is an Azerbaijani IT Company, which carries out projects in 11 countries around the world. The aim is to create a corporate calendar, that communicates the scale of this business. The main message is that RISK has global and professional operations without borders. The target audience is the management of the client companies.

Describe how you arrived at the final design
Each month is dedicated to a different country. Countries are symbolized through monuments, their official languages and flags are used to represent them. The symbolic tool, used for the design, are the transparent plastic sheets upon which the printing is done. When you look at the very first page, you'll see all the following pages, as they all are transparent. This technique communicates the idea of borderless business.

Give some indication of how successful the outcome was in the market
95% of the target audience hung it on the wall. The company received many phone calls from people, who simply wanted to buy the calendar.