Tamiya Model Kits Shop: "TAMIYA CALENDAR" Design & Branding by Creative Juice\g1 (tbwa), Bangkok

Type of Entry: Graphic Design & Design Crafts
Category: Calendars
Title: TAMIYA CALENDAR
Advertiser/Client: SIAM TAMIYA
Product/Service: TAMIYA MODEL KITS SHOP
Entrant Company: CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND
Design/Advertising Agency: CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND
Chief Creative Officer: Thirasak Tanapatanakul (Creative Juice\Bangkok (TBWA))
Art Director: Thirasak Tanapatanakul (Creative Juice\Bangkok (TBWA))
Graphic Designer: Thirasak Tanapatanakul (Creative Juice\Bangkok (TBWA))
Graphic Designer: Tienchutha Rukhavibul (Creative Juice\Bangkok (TBWA))
Graphic Designer: Manasit Imjai (Creative Juice\Bangkok (TBWA))
Graphic Designer: Chalermpun Punjamapirom (Creative Juice\Bangkok (TBWA))
Graphic Designer: Nitipong Tancharoen (Creative Juice\Bangkok (TBWA))
Graphic Designer: Kingkanok Munkongcharoen (Creative Juice\Bangkok (TBWA))
Graphic Designer: Kantaphat Witwasin (Creative Juice\Bangkok (TBWA))
Graphic Designer: Irada Sribyatta (Creative Juice\Bangkok (TBWA))
Graphic Designer: Chittiporn Chittapootti (Creative Juice\Bangkok (TBWA))
Graphic Designer: Manamai Rodpetch (Creative Juice\Bangkok (TBWA))
Graphic Designer: Sermpan Bunyalumlerk (Creative Juice\Bangkok (TBWA))
Brief Explanation:
A normal wall calendar is to be thrown away after a year but our wall calendar can be turned into 12 modelling kits to be assembled and displayed for others to see.
Describe the brief from the client:
Tamiya wanted to seize the New Year as an occasion to connect and build a lasting bond with its customers.
Description of how you arrived at the final design:
Every month make a different model. The anticipation for each month to end so another model can be built adds to the fun and excitement that lasts throughout the year.
Indication of how successful the outcome was in the market:
As a premium gift, the calendar pulled more customers into the stores during the holiday season. It created not only brand exposure but also brand interaction throughout the year, and became a bounding tool that strengthened the connection between the brand and modelling enthusiasts.