Toiletries: "STOP THE WATER WHILE USING ME!" Design & Branding by Kolle Rebbe

Category: Digital Design – Websites & Online Advertising
Advertiser: T.D.G. VERTRIEBS
Product/Service: TOILETRIES
Agency: KOLLE REBBE
Agency: KOREFE
Date of First Appearance: Apr 15 2010 12:00AM
Entrant Company: KOLLE REBBE, Hamburg, GERMANY
Entry URL: http://www.stopthewaterwhileusingme.com/
Executive Creative Direction: Stefan Kolle (Kolle Rebbe)
Creative Direction: Katrin Oeding (Kolle Rebbe/KOREFE)
Art Direction: Christian Doering (Kolle Rebbe/KOREFE)
Art Direction: Reginald Wagner (Kolle Rebbe/KOREFE)
Idea: Ana Magalhaes (Kolle Rebbe/KOREFE)
Graphic Design/Typography: Ana Magalhaes (Kolle Rebbe/KOREFE)
Copywriter: Till Grabsch (Kolle Rebbe/KOREFE)
Account Manager: Juliane Ahlfeld (Kolle Rebbe/KOREFE)
Artbuying: Emanuel Mugrauer (Kolle Rebbe/KOREFE)
Productioner: Frank Witte (Produktionsbuero Romey von Malottky)
Photographer: Imke Jansen
Media placement: Online/Shop - Http://www.stopthewaterwhileusingme.com/ - 15 April 2010

Describe the challenges and key objectives
The range is thoroughly bio-friendly. From environmentally friendly manufacturing to packaging design – right up to the finished product. The web campaign is designed to convey this message too.

Describe the brief from the client
Develop a digital design for a high-quality range of cosmetics that meet the increasing requirements of an ecologically aware society and set new standards in environmental protection: STOP THE WATER WHILE USING ME!

Describe how you arrived at the final design
The digital design is almost completely reduced to typography. Besides the typography, the only other design element is a hand-drawn line. This reduction and limiting the design to black as a colour emphasise the call for austerity.

Give some indication of how successful the outcome was in the market
Two weeks after its launch on the market, STOP THE WATER WHILE USING ME! Was already sold out. To meet the huge demand, production had to be increased considerably.