The new ruler of vegetable canned food Benefit from company Vegda concerns an is low-budgetary segment. However it – not an occasion to do sad скукоту. Considering that for a mark conclusion it was not planned any advertizing activity, it was necessary to create концепт which could become successful without additional investments, only at the expense of packing. What can tell more convincingly about benefit of a product, how not the check for it? A simple image which, apparently, lies on a surface. However for some reason till now it had no wide application in packing. Instead of expensive multi-color press – laconic one-color. Instead of product cost – its food value. Instead of аляпистой cheapness – interesting simplicity. Benefit is obvious to the client. However, as it is obvious on a regiment and Benefit to the buyer.
The Design & Branding titled Vygoda was done by РГ Иллан advertising agency for product: Выгода (brand: Выгода) in Russia. It was released in the May 2011.