Mahiki, Dubai's newest and hottest nightclub, wished to promote the use of taxis instead of drinking and driving, as one of their social responsibility initiatives so Bates PanGulf created this idea
Category: Public interest
Client: Mahiki
Agency: Bates PanGulf
Country: United Arab Emirates
Creative Director: Richard Nugent
Creative Director: Prasanna Hegde
Art Director: Haja Mohideen
Art Director: vidhu pv
Art Director: Abdul Shafeek
Copywriter: Sheldon Serrao
Creative Group Head: rajaram ojha
The Direct marketing titled Take A Taxi was done by Bates Pangulf advertising agency for product: Mahiki (brand: Mahiki) in United Arab Emirates. It was released in the Mar 2012.
DM, Case study