Category: Corporate Image & Information
Advertiser: CREATIVE CIRCLE
Product/Service: BRITISH ADVERTISING CIRCLE
Agency: ABBOTT MEAD VICKERS BBDO
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: ABBOTT MEAD VICKERS BBDO, London, UNITED KINGDOM
Media placement: ANNUAL - MAILED TO ALL CREATIVE TEAMS IN LONDON - 1ST JANUARY 2010
Describe the brief/objective of the direct campaign.
Brief: To launch the 2009 Creative Circle Annual. The best in British advertising.
Explain why the creative execution was relevant to the product or service.
The annual was available to buy via subscription and at a launch night.
Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
Solution: We created an annual about Adland - The home of great British advertising. The theme ran throughout the annual.
Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
Response Rate: The annual launch was a sell out. 350 annuals were sold.
The Direct marketing titled ADLAND was done by Abbott Mead Vickers.bbdo advertising agency for product: BRITISH ADVERTISING CIRCLE (brand: Creative Circle) in United Kingdom. It was released in the Nov 2009.