HSBC Bank: "Origami" Direct marketing by JWT Sydney

The general Australian public know very little about HSBC. In fact, many don’t even know that HSBC is a personal bank. To inform consumers of HSBC’s offerings JWT Sydney printed five sets of origami instructions on the back of ATM receipts. People can literally fold the piece of communication and keep it as a reminder.
Product: HSBC ATM Receipts
Agency: JWT Sydney
Creative Group Head: BRENDAN DONNELLY
Art Director: RICHARD APPS
Copywriter: Guy Futcher
Country: Australia
Account service team: Anna Gajewski, John Kim, Sarah Pang