The flat-packed DM was attached inside the IKEA's catalogue. While the customers open the package of dm, a three-dimensional LACK side table pops up immediately. This gives the experience of simple assembly of LACK side table, which leaves a deep impression as well.
Creative Director / Copywriter: Kelvin Lai
Art Director: Woody Hu
The Direct marketing titled Pop-up was done for product: IKEA Catalogue (brand: IKEA) in China. It was released in the Sep 2010.