Advertised brand: Kraft Foods Coffee Category
Advert title: „The Secrets of Coffee Mailing“
Advertising Agency (Name, City, Country): JWT Germany GmbH, Hamburg,
Germany
Agency website: http://www.jwt.de
Creative Director: Till Hohmann
Art Director: Petra Sievers, Jens Klaar, Alexander Rötterink
Copywriter: Oliver Ramm, Tina Krahne
Illustrator: Jens Klaar, Cathrin Hoffmann
Production: Hammesfahr Vertriebs GmbH
Coffee reveals coffee secrets The coffee calendar was a VIP mailing of the Kraft Foods Europe Coffee
Category for internal and external stakeholders. The main goal was to surprise
category experts and involve them. A strange Mailing: a white box with a seemingly
blank calendar. The content becomes visible only after coffee powder is spread
over the pages and sticks to the glue-print. Visuals and copy appear – coffee
secrets: strange facts, usages and effects. A random act of kindness well received and sure
to hang in offices for a year.
The Direct marketing titled The Secrets of Coffee Mailing was done by JWT Hamburg advertising agency for product: Kraft Foods Coffee Category (brand: Kraft) in Germany. It was released in the Feb 2011.
