Titles: Piano, Parachute, Tightrope Client: Mount Pleasant Cemetery Agency: ACLC, Toronto Creative Director: Tony Miller Copywriter: Jason Locey Art Director: Rodger Eyre Illustrator: John Coburn
The brief is as follows:
Pre-Planning your funeral is something everyone puts off. Most don’t want to think about their mortality, so they will do anything to avoid the discussion. The truth is, at some point it becomes too late to pre-plan. Why? Because you’re dead. We needed to drive redemption of the coupon, so we wove the clipping of the coupon into the idea itself. When the person clips the coupon, they also cause the demise of the character in the ad, be it the piano mover, the tight rope walker or the sky diver.
The Direct marketing titled Tightrope was done by Aclc Advertising, Toronto advertising agency for brand: Mount Pleasant Group Of Cemeteries in Canada. It was released in the Oct 2007.