Direct marketing › Coloribus Creative Advertising Archive

DM: The knitted coupon

Wed, 22 May 2013 15:00:00 +0400

I'd like to submit the following direct marketing campaign, done by BEING France for the French knitting brand Bergère de France. Please see attached case study.
Advertised brand: Bergère de France
Advert title(s): The knitted coupon
Translation of headline to English: The better you knit, the more you save
Advertising Agency (Name, City, Country): BEING France
Agency website: [http://www.being.fr](http://www.being.fr/)
Chief Creative Officer Alasdhair Macgregor Hastie
Creative Director: Thierry Buriez
Art Director: Nicolas Comastri
Copywriter: Jérémy Jamet
Published/Released (Month, Year): April 2013

DM: The knitted coupon

Wed, 22 May 2013 15:00:00 +0400

DM: The knitted coupon

Wed, 22 May 2013 15:00:00 +0400

DM: The day no one went out

Wed, 22 May 2013 08:00:00 +0400

Media: DM
Media: Media
Agency: Saatchi & Saatchi
Brand: El Nuevo Día
Geo: Americas, Puerto Rico
Advertising Agency: Badillo Saatchi & Saatchi, Puerto Rico
Creative Director: Juan Carlos Rodríguez
Assistant Creative Director: Juan Camilo Valdivieso
Head of Art: Alfredo Ledesma
Copywriters: Madeline Hidalgo, Juan Camilo Valdivieso
Art Directors: Alfredo Ledesma, Jonathan García
Other Credits: Gps Estudios
Published: August 2012

DM: Discovery Button

Wed, 22 May 2013 00:00:00 +0400

Media: DM
Media: Media
Agency: Publicis
Brand: Discovery Channel
Geo: Americas, Brazil
Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Alessandro Cassulino
Art Director: Kevin Zung
Art Director: Antonio Correa
Copywriter: Luis Felipe Figueiredo
Photographer: Thiago Antonovas
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Account Manager: Marcos Vinício
Account Supervisor: Paula Schubach
Post Production: Burti Hd
Post Production: Arizona
Production: Yes Mobile
Mockup 10 Production: Hugo Miguel
Videocase Production: Tato Bono, Andrea Barreto, Mayane Milinavicius
Videocase Production House: Margarida Filmes

DM: Health Note

Thu, 16 May 2013 22:30:00 +0400

Media: DM
Category: Recreation & Leisure
Agency: Miami Ad School
Brand: Gold's Gym
Geo: Americas, Brazil
We changed the price of supermarket shopping for calories and show how to burn them.
Advertising School: Miami Ad School, São Paulo, Brazil
Creative Director: Paulo André Bione
Art Director: Lucas Bressan
Copywriters: Giulio Beloto, João Guilherme Ferreira
Published: November 2012

DM: Delivery, assembly, mounting

Thu, 16 May 2013 19:00:00 +0400

Media: DM
Category: Professional services
Agency: Twiga
Brand: DAM
Geo: Europe, Russia
E-commerce rivalry is very high. Hence all competitors have to reduce costs wherever possible. Online stores of home appliances are special as they also deliver goods, assembly and mount them. DAM is a logistic company which does not only deliver home appliances but also provides its assembly and mounting. Goal: to be spotted by major online stores selling home appliances. Idea: To give online stores original presents which will literally show DAM’s competitive advantage over its rivals. Solution: We used LEGO bricks to assembly toy washing machines which were placed on a DAM-branded pedestal. Them these authentic pieces were placed into stylized carton boxes and later delivered to prospective clients. Video case: http://www.youtube.com/watch?v=j3KnF61IqnE
Advertising Agency: TWIGA, Moscow, Russia
Creative Director: Mikhail Elagin
Art Director: Grant Abovyan
Copywriter: Sergey Fedorov
Designer: Mikhail Chebanu
Published: March 2013

DM: Lookout

Thu, 16 May 2013 18:00:00 +0400

Media: DM
Category: Alcoholic Drinks
Agency: Miami Ad School
Brand: Bacardi
Geo: Americas, United States
Advertising School: Miami Ad School, San Francisco, USA
Art Directors: Jesper Bryngelsson, Daniel Johansson
Copywriter: Avery Harrison

DM: Dominos’ Pizza Disc

Thu, 16 May 2013 07:30:00 +0400

Media: DM
Category: Food
Agency: Artplan
Brand: Domino's Pizza
Geo: Americas, Brazil
Advertising Agency: Artplan, Sao Paulo, Brazil
Executive Creative Director: Roberto Vilhena
Creative Director: Rodrigo Moraes
Copywriters: Tiago Trindade, Rodrigo Sanches
Art Directors: Diogo Barbosa, Guilherme Grotti
Account Directors: Guilherme Juliani, Viviane Sade
Account Manager: Fernanda Cunha
Media: Lilian June, Karla Villela, Andréa Ferreti, Adriana Muniz
Planners: Katia Barros, Aline Alonso
Art Buyer: Vivian Tomaz
Graphic Production: Bruno Werner

DM: In case of Joker's gasoline, call Batman

Mon, 13 May 2013 21:00:00 +0400

Media: DM
Category: Automotive
Agency: The Marketing Store
Brand: Shell
Geo: Americas, Brazil
Advertising Agency: The Marketing Store, Sao Paulo, Brazil
Creative Directors: Alexandre SIlva, Rodrigo Allgayer
Art Directors: Levy Mota, Lucas Haeser, Marcelo Monteiro
Copywriter: Paulo Vasconcellos
Illustrator: Levy Mota
Photographer: Casa de Video
Planner director: Albano Neto
Additional credits: Rafael Eackmann, Leonardo Linden, Ingrid Buckmann, Rodrigo Costa, Blanda Grazi, Marcos Salotto
Published: November 2012

DM: Mother's Day Card

Sat, 11 May 2013 23:30:00 +0400

Media: DM
Category: Public interest
Agency: Grey
Brand: TAC
Geo: Australia & NZ, Australia
She wants a card from you, not about you. For Mum's sake, slow down.
The ad is an emotional reminder of the devastating consequences of speeding, and the grief experienced by those who have lost a child to road trauma – like the mums who are left to grieve each Mother’s Day.
Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Art Director: Jackson Harper
Copywriter: Shannon Crowe
Illustrator: Kelly Thompson
Senior Art Director: Peter Becker
Senior Art Director: Richard Lovell
General Manager: Randal Glennon
Account Director: Jodi Gubana
Typography: Brigitte Charron
Published: May 2013

DM: Postcard

Fri, 10 May 2013 07:30:00 +0400

Media: DM
Category: Health & Beauty
Agency: BBDO
Brand: Éxito
Geo: Americas, Colombia
Advertising Agency: Sancho BBDO, Bogotá, Colombia
VP Creatives: Hugo Corredor, Giovanni Martinez
Creative Directors: Damian Montañez, Cristian Alzate
Art Directors: Camilo Jiménez, Daniel Marín
Copywriter: Jose Luis Rueda
Account Manager: Natalia Pérez

DM: Grater Card

Fri, 10 May 2013 06:30:00 +0400

Media: DM
Category: Food
Agency: JWT
Brand: Bon Vivant
Geo: Americas, Brazil
Advertising Agency: JWT, Brazil
Executive Creative Director: Ricardo John
Creative Directors: Rodolfo Amaral, Ricardo Marques
Creatives: Fernando Christo, Filipe Matiazi
Photography: Fernando Ziviani
Retouching: Paulo de Almeida

DM: It can even park in your mailbox

Wed, 08 May 2013 07:30:00 +0400

Media: DM
Category: Automotive
Agency: RMG Connect
Brand: Smart
Geo: Europe, Spain
Smart fortwo. It can park anywhere.
Advertising Agency: RMG Connect, Madrid, Spain
Creative Directors: Nacho Rojo, Nacho Herranz
Art Director: Nacho Rojo
Copywriter: Nacho Herranz
Producer: Antonio Ortega
Published: January 2013

DM: Tennis Court Business Card

Tue, 07 May 2013 11:30:00 +0400

Media: DM Subject: Publicis Brasil - Tennis Court Business Card Title of ad TENNIS COURT BUSINESS CARD Client DENIA SALU TENNIS ACADEMY Product or Service TENNIS ACADEMY Date of 1st Appearance 26/2/2013 Hugo Rodrigues Publicis Brasil Creative Director Antonio Correa Publicis Brasil Art Director Rodrigo Ribeiro Publicis Brasil Art Director Rodrigo Strozenberg Publicis Brasil Copywriter Rodrigo Ribeiro Publicis Brasil Illustration Rita Vilarim Publicis Brasil Producer Thiago Loureiro Publicis Brasil Producer Emerson Russo Publicis Brasil Producer Burti Hd Burti Hd Post Production Arizona Arizona Post Production P Mais Z P Mais Z Production House

DM: Targifor Agenda

Tue, 07 May 2013 11:30:00 +0400

Title of ad TARGIFOR AGENDA Client SANOFI Product or Service TARGIFOR Date of 1st Appearance 20/11/2012 Hugo Rodrigues Publicis Brasil Creative Director Kevin Zung Publicis Brasil Creative Director Eduardo Pastor Publicis Brasil Art Director Guilherme Nesti Publicis Brasil Copywriter Mauro Elton Publicis Brasil Art Director Rita Vilarim Publicis Brasil Producer Thiago Loureiro Publicis Brasil Producer Emerson Russo Publicis Brasil Producer Gabriela Borges Publicis Brasil Account Manager Thiago Antonovas Photographer Burti Hd Post Production Arizona Post Production Leograf Production House P/E Production House

DM: Turtle Cans

Tue, 07 May 2013 09:00:00 +0400

Media: DM Category: Public interest Agency: Saatchi & Saatchi Brand: Greenpeace Geo: Australia & NZ, Australia Advertising Agency: Saatchi & Saatchi, The Rocks, Australia Executive Creative Director: Damon Stapleton Creatives: Gene Brutty, Timothy Seddon, Darren Borrino, Stuart Turner Group Account Director: Jasmin Barnes Account Executive: Elizabeth Bourke Producer: Claire Colohan 3D Designer: Mark Sterne

DM: The Rhino Stamp Project

Mon, 06 May 2013 21:30:00 +0400

Media: DM
Category: Public interest
Agency: TBWA
Geo: Americas, United States
Advertising Agency: TBWA\Worldwide, New York, USA
Executive Creative Directors: Adam and Matt
Art Director: Shane Forbes
Copywriter: Charles Pantland
Designer: Kerry Moralee

DM: Volkswagen: Scratched Rivals Calendar

Mon, 06 May 2013 19:00:00 +0400

Media: DM
Category: Automotive
Agency: Grabarz & Partner
Brand: Volkswagen
Geo: Europe, Germany
In Germany, the Golf GTI is like a religion for its supporters. On the occasion of its 35th anniversary we were asked to create a monument to this myth. 35 years, where the fans have relished the battles with their competitors like Opel Manta or Ford Capri. On and even off the road – sometimes with excessiv means. For example, scratching a rivals car with a key. But: most of the historical rivals faded and disappeared. So we decided to bring the hated, but deeply missed, rivals back. We collected their old original bonnets; lasered a calendar into them and distributed the bonnets to some of the largest GTI fanclubs across Germany. While scratching with an especially sharpened key, visitors and fans could leave their personal mark on the calendars. So the calendar encouraged them to experience the old rivalry again. Many fan mails and a lot of reordered bonnets left no doubt: the legend GTI lives.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Creative Directors: Timm Weber, Ralf Nolting, Sven Rumpf
Art Directors: Ralf Nolting, Roman Lukowski, Sarah Eggert, Eva Straßburger
Copywriters: Astarte Toomeh, Jens Scholtiski
Project Manager: Anna Christiane Roth
Production: Gabriel Domnik, Kristina Mohr
Retouching: Anne Swierczynski
Agency producer: Henriette Ahrens
Published: January 2013

DM: Tea Calender, 6