Volkswagen: "The Narrow Roads" Direct marketing by DDB Uk

Volkswagen up! - The Narrow Roads of Britain.To celebrate the launch of the smallest Volkswagen ever designed, we've compiled this unique book which only the up! driver can really appreciate. Everyone talks about the big, wide, open roads, but weâve gone in search of the little forgotten ones.
The type of spaces that make you seriously think about hitting âNew Routeâ on the sat-nav and performing a three-point-turn to head back in the other direction. These are roads that the up! was designed for and with this little âGlove Box Bookâ to guide them, our customers can now enjoy them all. All they need to do is put the GPS co-ordinates (which appear on each page) into the âmaps and moreâ system when they take the car for a test drive and then breathe in.
Category: Automotive
Client: Volkswagen UK
Agency: DDB UK
Country: United Kingdom
Executive Creative Director: Jeremy Craigen
Art Director: Aaron McGurk
Copywriter: CHRIS LAPHAM
Photographer: Harry Cory Wright
Designer: Pete Mould