Company: Leo Burnett, HONG KONG, HONG KONG
ECD, Greater China: Eddie Booth
ECD, Shanghai: Ruth Lee
Creative Director: Kenny Choo
Creative Director: Stephen Kong
Art Director: Jane Yang
The Direct marketing titled STRAW BACKFLIP was done by Leo Burnett Greater China advertising agency for product: Yoga Centre (brand: Y-Plus) in Hong Kong SAR China. It was released in the Dec 2004.