The Brief: To increase Liaison Dangereuse sales on Valentine’s day.
The Solution: Seduction always works. What about making the buying experience attractive and unique for men by giving them the opportunity of buying lingerie directly from the body of beautiful models, and providing a memorable striptease?
The Results: By creating a new way to sell online lingerie, we got free media coverage from the main websites, newspapers and magazines in Germany spreading the campaign. Our client gained additional traffic of 155% on the website pushing the sales by 50% during the promotion.
Advertising Agency: Serviceplan, Munich, Germany
Chief Executive Creative Director: Alex Schill
Executive Creative Director: Matthias Harbeck
Creative Director: Oliver Palmer
Art Director: Felipe Cury
Copywriters: Augusto dos Anjos, Sebastian Wolf
The Online Advert titled Striptease shopping was done by Serviceplan advertising agency for product: Liaison Dangereuse (brand: Liaison Dangereuse) in Germany. It was released in the Feb 2011.
Online, Case study
DM