Mercedes-benz E-class: "Mercedes Benz 'Silence' Online Ad" Online Advert by Elephant Seven

http://bannertool.e-7.com/awards/2008/en/mb_silence
Type Of Entry: Online Advertising
Title: SILENCE
Advertiser/Client: MERCEDES-BENZ GERMANY
Product/Service: MERCEDES-BENZ E-CLASS
Advertising Agency, City: ELEPHANT SEVEN, Hamburg
Country: GERMANY
Advertising/Web Design Agency, City: ELEPHANT SEVEN, Hamburg
Country: GERMANY
Credit Details:
Name
Position
Company
Jost Thedens
Project Manager
Elephant Seven
Sцhnke Wulff
Project Manager
Elephant Seven
Oliver Viets
Creative Director
Elephant Seven
Kai Becker
Creative Director
Elephant Seven
Till Hinrichs
Art Director
Elephant Seven
Kristin Wurm
Screendesigner
Elephant Seven
Benjamin Bruno
Copywriter
Elephant Seven
Arne Otto
Flashprogrammer
Elephant Seven
Synopsis: As it is incredibly comfortable on the road, the E-Class can offer its passengers peace and relaxation. The "Silence" online advertising measure conveys this notion on the Internet in a completely novel way. All of the advertising space on a website is booked and left empty - so instead of the usual information overload, the website user can enjoy complete silence.