Onitsuka Tiger: "Made Of Japan" Online Advert by Strawberry Frog Amsterdam

Name	Position	Company
Creatives	Creatives	StrawberryFrog
Paul Coops	Creative Director	Woedend!
Gijs Hietbrink	Designer	Woedend!
Arthur Wammes	Action Scripter	Woedend!
Willem Verspyck	Web Developer	Woedend!

'Made Of Japan' is Onitsuka Tiger's tagline. Assignment: create madeofjapan.com where visitors experience this in a new and inspiring way. Solution: select 125 weblogs about Japan. Every 30 minutes download and scan the weblog images, analyse and sort them according to colour, file as mini-images. Using this colour palette show an Onitsuka Tiger shoe on the site. Every mini-image is clickable and takes you to the corresponding weblog about Japan. It's Made Of Japan, over and over again. Budget to create the site: 35,000 euros. Campaign budget: 0 euros. Results: 300,000 unique visitors in 1 year, 14,500 sites link to madeofjapan.com.