http://cannes.leihitu.nl/madeofjapan
Type Of Entry: Websites & Microsites
Title:
MADE OF JAPAN
Advertiser/Client: ASICS
Product/Service: ONITSUKA TIGER TRAINERS
Advertising Agency, City: WOEDEND!, Amsterdam
Country: THE NETHERLANDS
Advertising/Web Design Agency, City: WOEDEND!, Amsterdam
Country: THE NETHERLANDS
2nd Advertising/Web Design Agency: STRAWBERRYFROG AMSTERDAM
Country: THE NETHERLANDS
Credit Details:
| Name |
Position |
Company |
| Creatives |
Creatives |
StrawberryFrog |
| Paul Coops |
Creative Director |
Woedend! |
| Gijs Hietbrink |
Designer |
Woedend! |
| Arthur Wammes |
Action Scripter |
Woedend! |
| Willem Verspyck |
Web Developer |
Woedend! |
Synopsis:
'Made Of Japan' is Onitsuka Tiger's tagline. Assignment: create madeofjapan.com where visitors experience this in a new and inspiring way. Solution: select 125 weblogs about Japan. Every 30 minutes download and scan the weblog images, analyse and sort them according to colour, file as mini-images. Using this colour palette show an Onitsuka Tiger shoe on the site. Every mini-image is clickable and takes you to the corresponding weblog about Japan. It's Made Of Japan, over and over again. Budget to create the site: 35,000 euros. Campaign budget: 0 euros. Results: 300,000 unique visitors in 1 year, 14,500 sites link to madeofjapan.com.
The Online Advert titled Made Of Japan was done by Strawberry Frog Amsterdam advertising agency for product: Onitsuka Tiger (brand: Onitsuka Tiger) in Netherlands. It was released in the Jun 2008.