Type Of Entry: Websites & Microsites
Title: WHO THE #I%$ IS FERMIN?
Product/Service: REXONA POWER DEODRANT
Advertising Agency, City: GRUPO W, Coahuila
Advertising/Web Design Agency, City: GRUPO W, Coahuila
Synopsis: Website for the deodorant for men Rexona Power, where the user would find brand information. The objective was advertising the deodorant and its most important attribute: the formula of one million active molecules. The predominant target where men from 18 to 25 years with an extremely active life. The site offers 100% interaction with the brand, it is a fun site to visit and learn about the product. The menu is shown in a horizontal way, making it different from the regular menus. Every detail was taken care of to the maximum.
The Online Advert titled Who The #I%$ Is Fermin? was done by Grupo W Coahuila advertising agency for product: Rexona Power (brand: Rexona) in Mexico. It was released in the Jun 2008.