"Last Call (The First Interactive Theatrical)" Online Advert for 13th Street Channel by Jung Von Matt

The first interactive theatrical commercial by Jung von Matt & Film Deluxe.

Agency: Jung von Matt, Berlin
Production company: Film Deluxe Berlin

Director: Milo

Agency: Jung von Matt/Spree, Berlin
Client: 13th Street
Executive Creative Director: Matthias Stiller
Executive Creative Director: Wolfgang Schneider
Creative Director: Andreas Henke
Creative Director: Christian Kroll
Creative Director: Peter Gocht
Art Director: Daniel Leverenz
Art Director: Marius Bell
Agency Producer: Julia Cramer
Concept: Andreas Henke
Production Company: Film Deluxe GMBH
Executive Producer: Glenn Bernstein
Executive Producer: Jurgen Krause
Producer: Katharina Strauss
Producer: Stephan Pauly
Line Producer: Marion Dopfer
Compositing: Daniel Kundrat
2D Artist: Daniel Kundrat

The action: Last Call is the first interactive horror movie in the world where the audience is able to communicate with the protagonist. A film controlled by a member of the audience, thus blurring the boundaries between game and film. Language recognition software transforms the participant's answers via mobile phone into specific instructions. A specially developed software then processes these commands and launches an appropriate follow-up scene. The dialogue between the movie's main actress and an audience member leads to a different film - and outcome - every time: sometimes with a happy end, sometimes with a more gruesome one. To participate in the adventure, audience members submit their mobile phone numbers to a speed dial code when they buy their ticket. The moment the female protagonist takes out her phone to call someone who might be able to help her, the film's controlling software contacts one of the submitted mobile phone numbers. Once the viewer picks up, he hears the actress's voice - who tells him she would be lost without him. He has to help her escape by choosing a path through the old, rundown sanatorium. Furthermore, he also decides whether she should help other victims to flee the scene -and every single choice shapes her fate: it's a matter of life and death.

The Online Advert titled Last Call (The First Interactive Theatrical) was done by Jung Von Matt advertising agency for product: 13th Street Channel (brand: 13th Street) in Germany. It was released in the Feb 2010.