BMW: "PACE - PURSUIT ACROSS EUROPE" Online Advert

http://www.4thejury.com/sites/interone/projects/bmw/pace_en/index_2.html Type Of Entry: Websites & Microsites
Category: Automotive Products & Services
Title: PACE - PURSUIT ACROSS EUROPE
Advertiser/Client: BMW GROUP
Product/Service: BMW CARS
Advertising Agency, City: INTERONE WORLDWIDE, Munich
Country: GERMANY
Advertising/Web Design Agency, City: INTERONE WORLDWIDE, Munich
Country: GERMANY
Credit Details:
Name
Position
Company
Franziska von Lewinski
Project Manager
Interone Worldwide
Stefanie Knoren
Project Manager
Interone Worldwide
Matthias Schдfer
Creative Director
Interone Worldwide
Andrew Berglund
Executive Creative Director
Interone Worldwide
Johannes Mьcke
Concept Design
Interone Worldwide
Axel Bergander
Copywriting
Interone Worldwide
Sharon Moody
Copywriting
Interone Worldwide
Torsten Sperling
Flash Programming
Interone Worldwide
Karsten Gцtz
Flash Programming
Interone Worldwide
Thorsten Harders
Backend Programming
Interone Worldwide
Synopsis:There are some people who refuse to put down roots. Their journey is their destination - the road is their only home. Created with these people in mind, the Pursuit Across Europe is a virtual race from Lisbon to Prague. The vehicles are the new BMW 1 Series, the BMW Z4 M and the BMW X5. They can all be equipped with the latest technologies from the BMW laboratory which can be purchased using credits won in races and challenges against opponents. Film sequences that mix Edward Hopper and film noir push the puzzling adventure further and seamlessly lead into driving sequences.