Sports Equipment/clothing: "DYNAMITE SURFING" Online Advert by Saatchi & Saatchi Copenhagen

http://www.break.com/index/dynamite_surfing.html Type Of Entry: Viral Advertising
Category: Viral Video
Title: DYNAMITE SURFING
Advertiser/Client: QUIKSILVER DENMARK
Product/Service: SPORTS CLOTHING AND EQUIPMENT
Advertising Agency, City: SAATCHI & SAATCHI, Copenhagen
Country: DENMARK
Advertising/Web Design Agency, City: SAATCHI & SAATCHI, Copenhagen
Country: DENMARK
Credit Details:
Name
Position
Company
Simon Wooller
Creative Director
Saatchi & Saatchi
Rasmus Petersen
Creative
Saatchi & Saatchi
Lasse Bжkbo Hinke
Creative
Saatchi & Saatchi
Anna-Marie Elkjжr
Producer
Saatchi & Saatchi Film Dept.
Jan Tvilling
Postproduction/VFX
Sonne Film
Jonas Arnby
Director
Bjшrn Vidш
Sound Designer
Freezone
Ulrik Boel Bentzen/Johan Svendsen
DOP
Henrik Jensen
Editor
Saatchi & Saatchi
SIAL
Music
Synopsis:Quiksilver is one of the largest manufacturers of lifestyle clothing and board related equipment. The aim of this campaign was to raise awareness of Quiksilver brand and position Quiksilver as the innovator in the category. The use of Viral marketing was critical to this campaign. Through a "Core Seeding" strategy, which allowed us to communicate to the closely-knit surf community before we communicated to the wider mainstream target group. The "urban surfing" mentality is a key ingredient in Quiksilver's DNA. The viral film turned up on 95% of all surf websites worldwide within four days of it's release. So far an estimated 20 million people have seen Dynamite Surfing online.