Nissan: Bobcat Soccer
Most utes in the market are either suited to work or play, not both. The Nissan Navara is both Tough at Work and Hard at Play. Launched on August 4, the new multi-media campaign from Whybin\TBWA\Tequila highlights how with a Navara you can get the best from both work and after hours play. The campaign looks at how these days the lines between the two are blurred, creating a humorous look at what a Navara driver does with his work tools after hours. This message for Navara has been strongly leveraged through TV, radio, print, OOH, DM and online.
Product: Nissan Navara
Creative Director: Scott Whybin
Copywriter / Art Director: Andy Lish
Art Director: Chris Andrews
Agency Producer: Margot Ger
Producer: Susan Walker
Director: David Gaddie
Production Company: Starwatches
James Blair, Account Service
The Online Advert titled Bobcat Soccer was done by Whybin\tbwa Melbourne advertising agency for product: Nissan Pick-up Navara (brand: Nissan) in Australia. It was released in the Aug 2008.