1 of 3 Campaign
Type of Entry: Product & Service
Category: Home Electronics & Audio-Visual
Title: BROKEN PROMISES
Product/Service: MAC COMPUTER
Entrant Company: TBWA\MEDIA ARTS LAB Los Angeles, USA
Advertising Agency: TBWA\MEDIA ARTS LAB Los Angeles, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Creative Director: Jason Sperling
Production Company: EPOCH FILMS Beverly Hills, USA
Art Director: Jamie Reilly
In its third year, the Mac campaign continued to find fresh ways of illustrating the fundamental differences between Macs and PCs. In “Broken Promises” PCs excitement over his amazing new operating system is tempered by a look back at his previous operating systems which were launched with great fanfare, but ultimately proved to be disappointments.
The Online Advert titled BROKEN PROMISES was done by Tbwa\media Arts Lab advertising agency for product: Apple Macintosh (brand: Mac) in United States. It was released in the Jun 2010.