Pigs-in-a-blanket, cocktail wieners, kilted sausages: Hot dogs can be very popular at a party. So when Party City's agency of record Zimmerman came up with the idea of an online haunted house populated entirely by animated hot dogs in costume-Halloweenies-to promote Party City's 2009 Halloween costumes, ClickFire Media and partner brand Click 3X couldn't resist. The resulting website brings together 3D animated characters, Facebook Connect, interactivity, viral video, and a link to buy the real costumes from Party City. The two companies worked in constant collaboration.
Advertising Agency: Zimmerman, USA
Creative Director: Eric Thomas
Digital Director: Rusty Howard
Producer: Emily Barrow
Product Manager: Matt Watson
Interactive Design Studio: ClickFire Media
Producer: Ephraim Kehlmann
Director/Flash Developer: Jason Tordsen
CD: Winnie Tsang
Sr. Designer: Rob Bigwood
CGI: Susan Taafe, Jongmoon Woo
Audio Post/Sound Design: Sound Lounge
Mixer/Sound Designer: Phan Visutyothapibal
The Online Advert titled HouseOfHalloweenies.com was done by Zimmerman advertising agency for brand: Party City in United States. It was released in the Oct 2009.
Online, Viral