Incorporating the line “Bag the Ice, Ease the Pain,” the agency cast three popular NFL athletes aligned with Arctic Ease: brothers Vernon and Vontae Davis and Arrelious Benn. The three stars are featured in :60 and :30 direct response TV spots that will air online and nationwide on cable this week, coinciding with the first week of football season. Also launching this week is an RT+P redesigned Artic Ease website: http://www.articease.com. New creative tactics for the brand’s social assets on Facebook, Twitter and YouTube will follow.
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Art Director: Ari Garber, Jeremy Gilberto
Copywriter: Jon Goldstein
Producers: Joe Mosca
Account Executive(s): Cate Mahoney, Steve Snyder
Production Company: Producer’s Video
Editing House: RT+P
Editor: Vic Carreno
The Online Advert titled Arctic Ease Website Redesign was done by RT+P advertising agency for product: Arctic Ease (brand: Arctic Ease) in United States. It was released in the Sep 2012.