For its 60th anniversary Bic launched a virtual wall that allows you to draw, to leave small words, and especially to see the users having fun in real time. All the contributions will be geolocalisée and listed on Map.
Advertising Agency: Hemisphère Droit, Clichy, France
Creative Director: Olivier Rabinel
Copywriter: Benoit Narbonnet
Art Director: Romain Cotto
Additional credits: Big Youth Agency
Published: January 2011
The Online Advert titled The Bic Wall was done by Hemisphere Droit advertising agency for product: Bic Razor (brand: Bic) in France. It was released in the Dec 2010.