Chevrolet Chevy: "Let's do this" Online Advert by Goodby Silverstein & Partners

Chevy is launching their new compact car today, the Sonic, by literally “launching” it. Goodby, Silverstein & Partners have created a live stunt by hoisting a Chevy Sonic to the top of a 100 ft tower in LA. Streaming live at Let’sDoThis.com, users can 'click' to push the Sonic closer to the edge. One final click will eventually make it go over, where it will get caught by bungee cables attached to a hydraulic crane, creating a social media-powered bungee jumping car.
Advertising Agency: Goodby Silverstein & Partners, USA
Associate Creative Director: Andrew Bancroft
Creative Director: Joakim Borgstrom
Associate Creative Director: Niklas Lilja
Art Director: Javier Torok
Copywriter: Damian Fitzgerald
Broadcast Producer: Dan Watson
Senior Interactive Producer: Eric Shamlin
Production Company: Motion Theory
Director: Adam Sadowsky
Executive Producers: Javier Jimenez, Patrick Nugent
Producer: Buddy Enright
Director of Photography: Kurt Stevens
Creative Director: Hector Alvarez
Lead Engineer: Dan Busby, David Mesloh, Kenny Abney
Fabricators: Davis Galligan, Chris Stockton, David Paris, Matt Samsel, Will Reeve, Mike Russek
Engineer: Sam Leventer
Assistant Engineer: Donovan McLean
Production Coordinator: Gilles d'Amecourt
URL: http://www.myawardshows.com/2012/lia/chevrolet_sonic_launch/