GRAACC is a hospital that offers free treatment to children with cancer. To
continue its work, the institution needs to raise donation each month.
For their 2011 World Cancer Day campaign, major websites donate display
media. The idea was to resell these banners to other users and companies and
direct all the money to GRAACC.
Executive Creative Director: Anselmo Ramos
Creative Director: Alexandre Ravagnani / Reinaldo Cesar / Cassiano
Saldanha / Daniel Bottas
Copywriter: Pedro Fernandes / Flávio Tamashiro
Art Director Nasser Said / Lucas Osis / Bernardo Correa
Project Manager: Luis Fernando Carvalho e Silva
Motion Supervisor: Rubens Angelo
Motion Designer: Thiago Bancaro
Digital Operations Manager: José Carlos Tinoco
IT Supervisor: Juscelino Vieira
Front End Developers: Joyce Lima / Bruna Brito
Back End Developers: Ângelo Lages
The Online Advert titled The Great Banner Sale was done for product: Graacc (brand: Graacc) in United States. It was released in the May 2011.