IKEA: "Come into the Closet" Online Advert by Forsman & Bodenfors

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F&B invites you to play around inside IKEA's music-driven closet.

Though it's currently all in Swedish, Forsman & Bodenfor's innovative site for its continuing campaign for native furnishing operation IKEA is still visually pleasing and audio-friendly enough for anyone in the world to enjoy.

A sequel of sorts to its original "Come into the Closet" campaign from two years ago, F&B's latest site for the IKEA brand is essentially controlled by sound and music via mouse and keyboard. Hit the Enter or Spacebar key and enjoy the twittering motions of the rooms' guests with the drum machine link and bust out your own tune or upload MP3s from your files to create the soundtrack of home life. There are five different rooms to fiddle around in, and if you have a microphone connected, you can also shout or make any kind of sound and the characters on the website will move around to those sounds accordingly.

Client: IKEA
Agency: Forsman & Bodenfors
Web Director: Mathias Appelblad
Copywriter: Fredrik Jansson
Art Director: Anders Eklind
Designer: Anton Robsarve,
Christoffer Persson
Agency Producer: Peter Gaudiano,
Charlotte Most,
Asa Jansson
Production Company: Chamdin/Stohr,
Kokokaka
Director: Amir Chamdin
Director of Photography: Gosta Reiland
Music: Dead Mono

Tags
visual, user generated content, music, Europe, Sweden

The Online Advert titled Come into the Closet was done by Forsman & Bodenfors advertising agency for product: IKEA (brand: IKEA) in Sweden. It was released in the Jun 2008.