Type of entry: Websites & Microsites
Category: Publications & Media
Advertiser: KAISER CHIEFS/B-UNIQUE/FICTION RECORDS
Product/Service: KAISER CHIEFS
Agency: WIEDEN+KENNEDY London, UNITED KINGDOM
Advertiser KAISER CHIEFS/B-UNIQUE/FICTION RECORDS
Product KAISER CHIEFS
Entrant WIEDEN+KENNEDY London, UNITED KINGDOM
Type of Entry: Websites & Microsites
Category: Publications & Media
Title: BESPOKE ALBUM CREATION EXPERIENCE
Advertiser/Client: KAISER CHIEFS/B-UNIQUE/FICTION RECORDS
Product/Service: KAISER CHIEFS
Entrant Company: WIEDEN+KENNEDY London, UNITED KINGDOM
DM/Advertising Agency: WIEDEN+KENNEDY London, UNITED KINGDOM
Interactive Production Company: (Specialmoves)
Executive Creative Director: Tony Davidson/Kim Papworth (Wieden+Kennedy)
Agency Project Lead: Alex Franklin/Oli Beale (Wieden+Kennedy)
Agency Executive Producer: Danielle Stewart (Wieden+Kennedy)
Agency Interactive Producers: Michelle Cox/Chris Binks (Wieden+Kennedy)
Interactive Creative Director: Andy Cameron/Gavin Gordon-Rogers (Wieden+Kennedy)
Senior Creative: Oli Beale (Wieden+Kennedy)
Creative Technologist: Joao Wilbert (Wieden+Kennedy)
Account Director: Hanne Haugen (Wieden+Kennedy)
Designer: Jon Harris (Wieden+Kennedy)
Planners: Alex Franklin/Jennifer Lewis (Wieden+Kennedy)
UX Designer: Chi Li (Specialmoves)
Interactive Producer: John Lau (Specialmoves)
Interactive Developer: George Penney/Sunil Jolly/Christine Albrecht (Specialmoves)
Frontend Developer: Richard Hallows (Specialmoves)
Backend Developer: Christophe Chang/Lance Hambling (Specialmoves)
Public Relations: Lois Newcombe (Wieden+Kennedy)
Viral Film Production Comapny: (Some Such)
Production Company Producer: Rachrl Dargavel (Some Such)
Director: Andy Bruntel ()
Brief Explanation
Kaiser Chiefs used to be massive. Their last album wasn’t so massive.
We could post-rationalise everything that happened but the brief was: can we do something different for the next album and have a laugh doing it.
Fans pick 10 songs from a possible 20 on a website. They design their own artwork and download their unique album. They get their own web-page and banner ads for their blog so they could sell the album on social media. They get a quid for each one they sell.
We turned the fans into our retailers. Instead of them sharing for free, we paid them.
The Online Advert titled BESPOKE ALBUM CREATION EXPERIENCE was done by Wieden + Kennedy London advertising agency for product: KAISER CHIEFS (brand: KAISER CHIEFS) in United Kingdom. It was released in the Jun 2012.
Online