Lipton Tea: "" Online Advert by Tribal DDB

Visit Site: http://218.189.41.140/awards/lipton/millionaire/
Advertiser LIPTON
Product LIPTON
Entrant TRIBAL DDB HONG KONG, HONG KONG
Type of Entry: Digital Tools
Category: Interactive Tools & Applications, including mobile advertising
Title: LIPTON MILLIONAIRE
Advertiser/Client: LIPTON
Product/Service: LIPTON
Entrant Company: TRIBAL DDB HONG KONG, HONG KONG
Advertising/Web Design Agency: TRIBAL DDB HONG KONG, HONG KONG
2nd Advertising/Web Design Agency: DDB HONG KONG, HONG KONG
Creative Credits
Name Company Position
Jeffry Gamble DDB Hong Kong Executive Creative Director/Copywriter
Tim Cheng Tribal DDB Hong Kong Executive Creative Director
Paul Chan DDB Hong Kong Creative Director/Copywriter
Jessie Fung DDB Hong Kong Copywriter
hoi San Yiu DDB Hong Kong Art Director
Elizabeth Commandeur DDB Hong Kong Art Director
Jodi Lee DDB Hong Kng Account Executive
Bobby Kwan Tribal DDB Hong Kong Project Manager
Thomas Selby DDB Hong Kong Copywriter
Brief Explanation:
Lipton approached us with a problem : no one was reading their brand guidelines. However, when was the last time anyone got excited by brand guidelines? We created something completely unheard of brand guidelines that are actually fun and engaging. Firstly, a metal suitcase was sent to every Lipton brand manager across Asia Pacific. Inside, was a stack of cash and an iPod Touch, pre-loaded with the Lipton guidelines and `lipton Millionaire' a fun, interactive app that challenges their knowledge of the Lipton brand. This gave brand managers a chance to win a million dollars in virtual sales to show that they truly understand the brand.