In 2011, LâOreal partners with Eric Cantona and Chewing Com, Courbevole for the launch of Men Expert Invincible 96h deodorant. Cantona challenges you through 3 games based on the TV copy: Will you take his throne and become the king?
Agency: Chewing Com, Courbevoie
The Online Advert titled Become The King was done by Chewing Com advertising agency for product: L'Oreal Men Expert (brand: L'Oreal) in France. It was released in the Sep 2011.