Mercedes-Benz launched its first iPad campaign in Israel. The campaign needed to promote Mercedes left brain & right brain print ad. Moblin Israel needed to turn the ad into an interactive iPad experience, without changing or editing it. In order to do this they used iPad's most recognizable feature - the Slider, but they put a twist that changed its influence and behavior and created immediate engagement with the users.
Creative Director: Liron Ben Yakov
Copywriter: Liron Ben Yakov
Creative Director/ art director: lion david
VP Business Development: Omri Argaman
The Online Advert titled Slider was done by moblin advertising agency for product: Mercedes-benz (brand: Mercedes-Benz) in Israel. It was released in the Sep 2012.