Goals: To develop a customer digital campaign for Miller brand, timed to coincide with Halloween celebration Decisions: A mysterious action movie appeared on the Internet the night before Halloween, where Marika, (a Russian TV celebrity), is kidnapped and buried alive in a golden casket. At the end of the video viewers are invited to go to http://miller-halloween.deluxe-interactive.com/ to help Marika get out of there . During the course of five days visitors of the site had to seek for the clues among the video fragments by using a variety of interactive tools. The first 150 participants who managed to guess the location of the tomb received an official invitation to the Miller Halloween party.
The Online Advert titled Halloween was done by Deluxe Interactive advertising agency for product: Miller Beer (brand: Miller) in Russia. It was released in the May 2011.